Having a website gives your business the global online presence. Now the most important task comes to make it reach to your right audiences and the customers. In this modern internet age, 67% of the world population is Mobile user, out of which 88% are a smartphone user. People reach out to Google and their other mobile apps for almost every need of their day to day life. Be it searching the restaurant for dinner or buying a ring for a girlfriend to propose, every data is over the internet in big amount.
Mobile devices are so populator nowadays that Google is searched more for the smartphone than that of laptop or computer devices. So let’s begin with the 20 Best on page SEO Techniques in 2018 to Rank Number 1 in Search Engine Result Page.
1. Always think of business first, Learn about your Audience or Customer First
Before you begin with the optimization of the blog or website learn more about your visitor, targeting audience and your potential customers. Half the job is done once you know whom you want to visit your blog or the web page. This makes the job easier for writing content and providing services.
2. Perform SEO Audit of the site
SEO Audit should be performed quite often say every 15 days or at least once a month. This gives you a better understanding of your SEO strategies performance as well know your website present positioning. SEO Audit is performed to know a number of backlinks to websites, broken links, keywords queries, traffic on a website, sources of traffic, number of visitors. You should check all your important keywords and current ranking on Google search engine result page. This will help you in improving strategies and tactics to be implemented for improving the website traffic and increasing rate of conversation. The Screaming Frog SEO Spider is the best FREE SEO Audit Tool.
3. Keyword Research
The most important task of Search Engine Optimization is keyword research. The More effort has to be put in this process. As this is the process which will eventually help in gaining ideal visitors to your blogs and website. Always look for the long tail keywords when you initially begin with optimization of the website, as targeting long tail keywords are quite easy. Plenty of Keywords research tools are available freely like Google Keyword Planner, ubersuggest, keywordtoolo.
4. Check for the Broken links on the website
Broken links or missing links can be something very dangerous in search performance. It will instantly reflect the drop in your Search Rank. The missing links blocks crawler to index Linked pages. Missing links can be seen from the Google webmaster tool, if links don’t exist anymore but have received good ranking in search result page then this link should be given permanent 301 redirection. Avoid any broken link your web page. If the page doesn’t exist update fresh XML sitemap and blocks the missing link from a robots.txt file to the webmaster.
5. URL Structure
Including Search Engine friendly URL’s for each of your web pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however, that is not the only factor. URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence. your primary keywords should be included in the URL. if you are WordPress user always use custom URL, change the settings from Permalinks.
6. Use Long Tail SEO Friendly Keywords
Search Engines and visitors can interact with your website more effectively when you use URLs that describe the content of the page. Research your targeted keywords, get them into your URL. The longer the keyword, the easier it is for you to rank well for that keyword. Long Tail Keywords should be with “four keywords or more.”
7. Meta Tags Optimization
A Meta tag optimization is an essential process of SEO. The Meta description and Meta keywords are the places where you keep your most relevant keywords in a very structured order. With the latest update Google doesn’t consider Meta keywords anymore, so it can be totally avoided. The Meta description should contain your keywords and it should be shortened to max 145-160 character. This is what going to appear below your page title in search result page. It should be very meaningful, simple brief of what visitor is going to get after reaching the page. Keywords stuffing should be avoided, should not be fed for search engines, rather focus should always remain for the visitor and user.
8. Optimize The Keywords as per The Google Analytics Tool Data
Google analytics is Free and best tool of Google. It’s going to provide you all the traffic and conversion details happening on the website. This will help you learn the incoming traffic and every keyword’s performance. With the acquisition report of Google analytics tool, you can make out which keyword is helping you getting highest page visit, know keywords impression, clicks and rank on Search Engines Result Page. You can take keywords performance and optimize website content, title tags and meta descriptions accordingly to improve your rankings and click through rate.
9. Images Optimization
Always remember Google doesn’t crawl images, it just looks for text. To get images indexed you should always use ALT tags and image title tags. Important keywords and also long tail keywords can be used in this ALT tags which help page to rank well in Organic Search. Secondly, Optimize image size to reduce the load time, it should get loaded in no time. TinyPng is free Tool available to reduce the image size.
10. Make the Website 100% Mobile Friendly
It is more important than ever, it’s essential for the website to be 100% mobile friendly. Designing your websites to be mobile friendly ensures that your pages perform well on all devices. No one like waiting after reaching their destination. Page load time should be reduced to maximum 2 sec to 5 sec. Readability of the content should be high. As 60% of the Google search is performed on Mobile, so you can’t afford to miss out any opportunity to rank on the top. If web pages are not mobile responsive and load time is high, this will reduce SERP ranking of the page. You can perform Google Mobile Friedly Test to know problems to the mobile user.
11. Use Ad Copy in your on-page SEO Strategies
Ads copy text is very catchy and CTR is going to be high with Title having keywords like of Ads copy text. Include random words like “DEMO”, “FREE”, “SALE”, “OFFER” in the title, those keywords gives good click-through rate.
12. Reduce the Page Loading Time
Remember that for every second you save of load time, you’ll definitely boost customer confidence and loyalty on your site, and sow the seeds that will make them revisit and do business with you. In those cases, a few seconds can make a huge difference for you.
13. Create the Site Structure
A clean structure makes it so all of your pages get indexed. Pages should be designed into certain organized order. The category should be set for each individual page, it makes navigation for both visitors as well as for crawler to index particular category.
14. Create and Submit XML Sitemap to Google, Bing, Yahoo Webmaster Tool
The Sitemap.xml is a collection of web pages available on a website. This Sitemap protocol webmaster to inform the Search Engines about the number of URL on the website that is ready to index. Create XML Sitemap and Submit to Google and all the major Search engines which help in improving timely crawling by the individual bots. submitting and updating sitemap helps the website improve its ranking. You can use Sitemap Generator to get the sitemap for the particular website.
15. Create Robots.txt File
Robots.txt is a file webmaster creates to instruct search engines crawler how to crawl web page, which page to be index and also prevent pages from crawling and indexing. You should always deindex the non-optimized and low-quality pages so that Google doesn’t index those pages.
16. Interlink all Pages as Per The Relevancy
All the pages should be interlinked with perfect anchor tags to it. No page should remain unlinked from any of the web pages. Interlinking pages as per its relevancy helps increasing time spent on the website and reduce the bounce rate. If all the pages are interlinked well, page authority will increase and google rank will getter with time. It makes the visitor to clicks many pages before leaving the site. While interlinking use good relevant keywords in the article, you are linking to.
17. Text/HTML Ratio Should be Higher than 50%
An ideal ratio of text to HTML is 30 to 60 percent. Text ratio has no direct Search Engine ranking factor. But it’s always best practice to have a higher rate of text on the web page, which may help in getting higher rank in search engine result page.
18. User Experience
The primary goal of the web page should be user satisfaction. a visitor to a page should get for what he is looking for. content on the web page should always be engaging. The design of the page should be optimal which makes user stay and read the desired content. Content should be very well supported with Infographics make visitor reach an end of the page.
19. Regular Content Update
As it is said in terms of SEO “Content is King”, this implies everywhere. People who visit your site always look for fresh content, keep them engaged with the relevant content. Thus the content on the web page should be updated periodically. This improves the revisit of the user on the website and page share on social sites if they find it interesting as well as informative.
20. Google is important but don’t Forget Yahoo, Bing
It’s been observed that all the attention in SEO is given for optimization of the Website only for Google. Other search engines are totally neglected. Still, Yahoo and Bing combined together control 33.1 percent of Search. Thus, website URL should be submitted to yahoo and bing webmasters too. It goes the same with XML sitemap and Robots.txt submission.
Final Thoughts on on-page SEO Techniques in 2018
This is the best 20 on page SEO techniques in 2018 for beginners as well as SEO pro. Either of it used independently won’t help you improve site performance. instead, when used all in tandem will help you boost the ranking and improve the organic traffic of the website. This Steps will increase the crawl rate of the web pages and number of pages indexed will increase. This SEO process will improve the quality of internal pages and they will build the relevancy of internal pages to specific keyword phrases.
so if you follow the above SEO steps, will definitely benefit in achieving better hights in SEO. Feel free to ask any question or queries you got in the comment section below.